Lexus Returns as Official Automotive Sponsor of New York Fashion Week
Lexus Returns as Official Automotive Sponsor of New York Fashion Week! Lexus recently sponsored the Spring 2018 New York Fashion Week, after sponsoring the event since September 2015 after Mercedes Benz stepped down as lead sponsor. We initially reported, “Lexus became the main sponsor of New York Fashion Week after Mercedes-Benz stepped down as title sponsor in 2015. Although Lexus has not decided to have New York Fashion Week called the Lexus New York Fashion Week like Mercedes-Benz. Andrea Lim, engagement marketing manager at Lexus says about this decision, Many luxury auto brands share a lot of same core principles [as fashion brands]. There’s the same appreciation for luxury, design, craftsmanship, attention to detail; both are big-ticket purchases.”
Similar to prior years, Lexus will provide a fleet of nearly 100 courtesy transportation vehicles for show attendees and industry insiders traveling to and from Skylight Clarkson Sq, which is the official venue this year. This season, Lexus is offering an experience that gives the public a once-in-a-lifetime opportunity to be a photographer by top fashion talent on an actual editorial set featuring a Lexus installation. Last fashion show, Lexus created an amazing light display alongside model veteran Coco Rocha. The space was engineered by revered fashion photographer and Interview Magazine Editorial Director, Fabien Baron and created by Stefan Beckman. The set is inspired by the new Lexus LC 500.