Lexus Will Debut LF-1 Limitless at North American International Auto Show

Lexus Will Debut LF-1 Limitless at North American International Auto Show! Lexus plans to unveil the new Lexus LF-1 Limitless at the 2018 North American International Auto Show from January 13-28, alongside the new three row RX L. The Limitless model was created by the CALTY design studio and is being toted as the “next genre in luxury crossover vehicles.” The model will be unveiled at the Lexus press conference, taking place on January 15 at 8:35 am and can be viewed on the livestream at https://livestream.com/LexusInternational/Detroit2018.

According to the official press release, “The 18,120-square-foot Lexus display features 15 vehicles, including the LS sedan, which made its world premiere at last year’s auto show. The Lexus display will also feature a Brand and Product Gallery featuring vehicle parts and accessories alongside performance assets, giving visitors an immersive experience and showcasing the brand’s craftsmanship, quality and safety. The Brand and Product Gallery is a showcase of five differentiators, including Brave Design, Takum.”

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